Most teams find out if their message was persuasive after the fundraising appeal is over. This guide shows you how to test before you launch your next fundraising campaign -- so you maximize campaign ROI, connect with younger and more diverse audiences, and generate increased support for your mission.
Most teams find out if their message was persuasive after the fundraising appeal is over. This guide shows you how to test before you launch your next fundraising campaign -- so you maximize campaign ROI, connect with younger and more diverse audiences, and generate increased support for your mission.
The Fundraising
Pre-Launch Playbook
Free Guide for Nonprofits
The Fundraising
Pre-Launch Playbook
About Grow Progress
We are a team of nonprofit and political strategists and research experts. We know the challenges of modern comms campaigns firsthand and are passionate about building research tools that make it easy and affordable for our partners to better understand and inspire their audiences.
What's Inside the Playbook
Stop Launching Without Data
Most teams find out if their campaign is persuasive after the budget has been spent. Pre-testing can help you launch with confidence, and dramatically increase the impact of your fundraising.
What Persuades Donors?
Two donors with identical giving histories can respond to completely different appeals. This playbook helps you find the message that moves the people you're trying to reach.
Why the Best Campaigns Test
The organizations raising more aren't guessing which message works. They're testing it first, so every campaign launches on evidence, not instinct.
Make Sense of the Results
Raw numbers don't always tell the full story. Learn how to spot what's working with the specific audiences you're trying to grow -- including the ones your current data isn't reaching.
Make Testing a Habit
A single test tells you what worked this campaign. A testing practice tells you what works with your audience -- and compounds with every campaign you run.
"We went from having no tested messaging to... being able to go to our advocates and say, we know that talking in jargon isn't what works. We know that talking in real-world terms and real-world impacts is what works."
Laurie O.
Conservation Law Foundation
Laurie O.
Conservation Law Foundation
"We needed a cultural shift, not just better talking points. This was about learning what actually connects with people outside our activist bubble."
"We went from having no tested messaging to... being able to go to our advocates and say, we know that talking in jargon isn't what works. We know that talking in real-world terms and real-world impacts is what works."
"We needed a cultural shift, not just better talking points. This was about learning what actually connects with people outside our activist bubble."
Ashley Lantz
Brady United
Ashley Lantz
Brady United
Free Guide for Nonprofits
